The Department of Management Studies of MNM Jain Engineering College is a offering MBA programme affiliated to anna university since 2005. The Department has produced more than 500 capable, competent and committed professionals. Apart from the regular curriculum, the extra curricular and co-curricular activities make the young managers as full fledged managers. The department produces good academic results and consistently produces university ranks.
The department has constant interaction with the industry in the form of Guest Lectures, Industrial Visits, etc. The department has various clubs like Readers Club, Marketing Club,Finance Club, HR Club and Entrepreneurship Club.
The Department has created good number of entrepreneurs who provide employment opportunites to others. The placement record of the department is really commendable. State of art infrastructure available in the department makes it a wonderful place to pursue the MBA degree programme.
To produce high quality managers and entrepreneurs who are creative ethical with humility to contribute continuously to the development of the society
State of the art infrastructure, A/C Lab, A/C Seminar Hall, Well Stocked Library, Well furnished class rooms, etc.
A/C Lab with 30 terminals with internet connectivity
MBA programme curriculum is designed to prepare the post graduate students
Apply the acquired business management knowledge to manage the business in an innovative way.
Able to manage businesses by using the ever-changing technological tools.
Topic : “ THE RISE AND IMPACT OF SOCIAL MEDIA IN MARKETING”
Guest Name : Mr. Hariprasad Parthasarathy
Designation : Head – Analytics and Digital Marketing
Date : 20.12.2022
Program : Association Inauguration
In the association inauguration- office bearers were appointed for the academic year 2022-2023 which comprises of the Student President, Secretary, Treasurer and other Executive Members. The main objective is to provide opportunities for enhancement of managerial skills and to train the students to organize various academic and non-academic activities of the college.
OFFICE BEARERS (2022-2023):
PRESIDENT : SIMON S ,
STUDENT VICE PRESIDENT: R LAKSHI JAIN
SECRETARY : GOKULA PRIYAN,
JOINT SECRETARY: P THARUN
TREASURER : RACHES SELVARAJ,
JOINT TREASURER : M BALAJI
OTHER EXECUTIVE MEMBERS
The speaker highlighted the importance of the social media platforms and the effective usage of those platforms in our career. He stated various social media platforms like facebook and instagram which converted into metaverse due to its constant growing and as well as for data analysis. He also stated other apps like Pinterest, Instagram, Playstore/Appstore, Twitter/Facebook, Reddit etc where the brands uses them effectively. He also gave the concept of AIDA which says about - Awareness, Interest, Desire and Action which is perhaps the best known marketing model amongst all the classic marketing models. He encouraged the students to learn the technical issues of the apps for gaining knowledge. Overall his session was very informative and interactive where students gained several inputs.
Topic : “ Challenges of HR in 21st century” Guest Name : Mr. Anil Kumar. M Designation : Talent Manager – NUMERIC INDIA - A Group Brand Legrand Date : 14.10.2022
It was very informative and interactive session. The aim of the guest lecture is to create awareness on how to face the challenges and problems in HR field. He began the lecture by stating Behavioural Event Interpretation and on diversity in workforce. In HR strategy, diversity give companies an opportunity to start identifying new trends. Also, he highlighted the point on having good HR skills and should be a good communicator, leadership etc., He ended his session by stating the quote “The only wisdom is in knowing you know nothing”-Socrates After delivering his lecture he encouraged students to clear their doubts and he insisted on how to overcome their challenges. Some of the main points were listening, Attitude and keep updating the skills in whatever position we occupy.
Topic : “CAMPUS TO CORPORATE (C2C)”
Guest Name : Dr. V. Raghu Raman
Designation : Chief Advisor – MIRA & VP of FAI
Date : 14.11.2023
Program : Guest Lecture
Branch Manager : SBI, Retail Agency Channel
The aim of the guest lecture was to make the students to understand the pathway from Campus to Corporate. The guest started the session with an explanation about MBA and asked the students to learn continuously, to develop their critical thinking, out of box thinking and decision making skills - since these are the skills recognized by the industries. During his presentation, the guest highlighted about significance of MBA which is the passport to success. He gave an insight about the transition from a student in college to an employee in a corporate in terms of culture, communication, etiquette and manners, commitment, networking and different thinking. The guest explained about ASK (Attitude, Skills and Knowledge) concept to KASH concept (Knowledge, Attitude, Skills and Habits) which plays a vital role for getting into the corporate world. Eventually, the students had question and answer session in which many of the students cleared their doubts. Overall the session was more interactive and informative.
INDUSTRIAL VISIT REPORT- “THE AAVIN DAIRY PRODUCTS”
MBA department has organized an Industrial visit to “Aavin Dairy Products” Ambattur on 18.10.2024. The visit consisted of 46 students along with two faculty members. Industrial visit is a part of the college curriculum and holds a special place in the professional career of students. It helps students to get insight into real-world problems. Students can understand the internal working of an organization through an industrial visit. During the visit, Staff of dairy narrated and explained all features of plant, starting from receiving of raw milk from different parts of Tamil Nadu, processing, lab testing, pasteurization, packing in different quantity, nutritional levels, preparation of other milk products and reaching to public. One of AAVIN's key strengths lies in its robust procurement system. It sources milk directly from farmers, offering fair prices and ensuring a steady income for countless rural households. This approach not only supports farmers but also maintains the quality of milk supplied to consumers. Furthermore, AAVIN's emphasis on technological advancements has propelled efficiency in milk processing. State-of-the-art equipment and stringent quality control measures are employed at its processing plants, ensuring that consumers receive safe and nutritious dairy products. The students gained knowledge over the different types of milk processed using various machinery at the factory such as Green – standardized & pasteurized milk, Blue – Toned milk, Orange – Full cream milk and Violet – Pasteurized cow milk. Overall, the visit reinforced the connection between academic learning and industry practices, equipping the students with a deeper understanding of the complexities involved in managing industrial operations.
INDUSTRIAL VISIT REPORT- PARLE G
MBA Department has organized an industrial visit to “Parle- G Biscuit production unit at Modern Bakers (Madras) Pvt Ltd on 20.09.2024. The visit consisted of 50 students of I & II MBA along with 2 faculty members Ms.M.Manjula Devi, Assistant Professor & Dr.S.Velayutham, Associate Professor. Industrial Visit were an integral part of management education and it is the experience that helps students to gain first hand information regarding the functioning of various industries. It provides students with an opportunity to learn practically through interaction and practices. It gives exposure from an academic point of view. Mr.A.Raj Paul, HR Manager of Parle-G guided students during the Visit. He displayed a documentary film on Parle Industry explaining the working of the plant and gave an insightful presentation related to the working of the plant and its production including the automation of the plant which follows the highest hygiene standards. He also described the diversified functions of the company in a nutshell and throws light on the market share of the product as well. Further during the visit, students were accompanied by Production in-charge who took students throughout the production unit and explained them about the raw materials, quality analysis, recipe preparation, molding and packing conditions of Parle-G biscuits right from the dough (the first input) to the last stage i.e., packaging and how each step is performed mechanically. In packing section, wrapping of biscuits is only done; the printing of wrapper has separate section. The environment inside was aesthetic, pure, and hygienic. The Parle-G products are economically so affordable that they are marketed even in the remotest part of the country. Overall, the visit was highly interactive and a great learning experience for the students on the concepts related to production and operations within a manufacturing plant. The combination of learning while having fun was made possible by seeing the assembly process in person. The visit was highly informative and helped to see the practical exposure.
INDUSTRIAL VISIT – “INTEGRAL COACH FACTORY (ICF)”
MBA department has organized an Industrial visit to “Integral Coach Factory (ICF)”
Perambur on 15.03.2024. The visit consisted of 30 students along with two faculty members.
Industrial visit is a part of the college curriculum and holds a special place in the professional
career of students. It helps students to get insight into real-world problems. Students can
understand the internal working of an organization through an industrial visit.
During the visit, students were accompanied by Senior Technical Executive Officer
(Mr. Balaguravaiah) who interacted with students to gain knowledge and explore the
industrial techniques. There are 300+ types of train coaches manufactured and assembled in
their premises. Their latest train model is ‘Vande Bharat’ – 200 km/hr and another new
model of ‘Vande Bharat - 250 km/hr speed’ is under process. They are manufacturing 6
coaches per day.
The Shell division comprises of production and assembling of Bogie (bottom), Side
Wall and Roof of the train coaches. The Furnishing division comprises of seat fixing,
insulation, PVC pasting and etc. Once the train is fully assembled they are conducting rain
check to find leakages, if any. They are using high-tech machines including Static bogie
testing machine, 5CNC axis bogie frame machine, 3CNC axis, Milling machine, Bolster
welding manipulator (Robotic machine for welding), Zigger fixer, CNC plasma cutting
machine, Stiffener, Resistance welding, Carline welding and so on.
workers are working in the factory; among them 5,000+ are contract workers. Overall
it was an informative, interesting and a successful visit.
The Department of Management Studies, MNM Jain Engineering College has been conducting various Co-curricular activities with an objective of motivating and guiding the Young Graduates. ZEST 2024 – A State Level Inter Collegiate Management Meet serves as a launching pad for Young minds and it promotes competitive spirit amidst the student community.
The Department of Management Studies, MNM Jain Engineering College has been conducting various Co-curricular activities with an objective of motivating and guiding the Young Graduates. ZEST 2020 – A State Level Inter Collegiate Management Meet serves as a launching pad for Young minds and it promotes competitive spirit amidst the student community.
Club Name | Activities Conducted |
---|---|
Finance Club | IPL AUCTION |
Readers Club | CROSS WORD PUZZLE & DICE BRAKER |
ED Club | IDENTIFY THE ENTREPRENEUR WITH THEIR BRAND |
Marketing Club | CROSS WORD & ADZAP |
HR Club | GROUP DISCUSSION |
The Reader’s Club coordinator Ms. Logeshwari. K conducted a series of activities on27/09/2024. The first activity is “CROSSWORD PUZZLE” conducted by Ms. Chandini. B and in which the Finance Club emerged victorious out of the four participating clubs.
Staff Coordinator: Ms. Manjula Devi
Student Coordinator: Ms. Logeshwari. K
Activity - II
The second activity is about Dice Braker. In this snake and ladder game, a team member from the respective club has to roll on the dice and select an activity from 3 chits hat will be placed, each chits contains a different activity.
A member from each club should roll on dice and pick one chit, and that member will perform based on the activity selected. The staff coordinator of the event is Ms. Manjula Devi, the president of the event is Ms. Logeshwari. K, the rules and regulation of the event is announced by Ms. Logeshwari. K. The winner of this activity will be determined based on the highest number of the place secured by the clubs in the snake and ladder game.
Winner : FINANCE CLUB who has secured 17th place in the snake and ladder game and victorious out of the participating clubs.
The ED Club coordinator Mr.S.Yuvan Raakesh conducted a series of activities on 08/10/2024. The first activity is “IDENTIFY THE ENTREPRENEUR WITH THEIR BRAND” Conducted by Mr.S.Yuvan Raakesh and in which
the ED Club emerged victorious out of the four participating clubs.
Winner : MARKETING CLUB
Staff Coordinator: Dr P Abirami
Student Coordinator:Mr.S.Yuvan Raakesh
Activity - II
In this activity, there will be 5 participants from each club were required to present a business plan based on a product name they randomly pick chits from the bowl were labeled with different product names Soap, Comb, Pickle, and
Broom Stick. After selecting a product, the participants had to create a detailed business plan, including the product name, logo, slogan, competitive advantages, funding plan, and market strategy.
Each team was given 5 minutes to prepare and 10 minutes to present their business plan. The objective was to highlight their creativity and innovation in developing a business model for the product they chose.
The judge for the event was Mr. Ramesh Udhayakumar, and the rules and regulations were announced by Ms.R.Mirudula the winning team was selected based on the level of creativity and innovation displayed in their presentations.
Winner : READER’S CLUB
The Reader Club emerged as the winner with their innovative business plan for the product Pickle and showcased creativity in their presentation and strategy.
Activity - I
The Marketing Club has conducted an event called “CROSSWORD” on 25/10/2024.
Rules and regulations of find the missing letter:
1.Mobile phones are not allowed
2. Discuss only within club
3.15 min time for 15 questions
Winner : READERS CLUB
Staff Coordinator: Mr A Prabu Asirvatham
Student Coordinator:Ms.Mithuna K Menon
Activity - II
The Marketing Club has conducted “ADZAP” on 25/10/2024 at 2:30 p.m. In this game, different chits will be placed in the box, each with a different name or topic written on it. A member from each team should pick one chit, and that member will perform based on the topic. The rules and regulation of the event was announced by Ms.Mithuna.K.Menon.
Winner : The winner of this event was READERS CLUB. The overall winner goes to READERS CLUB.
Activity - I
The HR Club has conducted an Event called “GROUP DISCUSSION” on 22/09/2024.
Staff Co-ordinator : Ms.Brindha.S
StudentCo-ordinator: Madhumita.V
Judge : Ms.B.Durgha
Rules and regulations for Group Discussion:
Do’s :
Mobile phones were not allowed.
Preparation time allocated is5minutes and presentation time given10minutes.
Two seniors and three juniors have to participate.
Points will be calculated as a group.
Communication only through English.
Topics:
Readers Club: Climate change and global responsibility. What can individuals and government does to combat climate change.
Marketing Club: The Future of Work: Will automation and AI replace human jobs, or create new opportunities?
Finance Club: Mental health awareness: How can we reduce stigma and promote mental well-being in society?
ED Club: The role of education in personal development: Is traditional education still the best path for success.
In this group discussion, to pic will be selected by the team members and they have to discuss about the pics and conclude within 10 minutes and marks will be based on the communication, fluency and content on which they are speaking and the active participation of all the participants.
Winner :READERS CLUB
Staff Coordinator: Ms.Manjula Devi. M
Student Coordinator: Ms.Logeshwari.K
The Department of Management Studies conducted Association Inauguration on 11 th
October 2023, in A/C Seminar Hall. It started with the Prayer song and Welcome address was
given by our beloved HOD Dr.P.Abirami. Our beloved Principal Dr.C.Chandrasekar Christopher
delivered the keynote address. He enlightened the minds of the young hearts by delivering the
speech based on the importance of planning the activities and skill sets which plays a vital role to
achieve in one’s career. The office bearers of the association was distributed badges and
Newsletter was released by the Guest. Annual report was read by our Student President - Lakshi
Jain.
The Guest of Honour Mr. Sathisraj started his speech by expressing his appreciation
for inviting him to be a part of the event. The Guest delivered a speech focusing on the
importance of innovation. He explained how everyone is special with an example of law of
gravity where it works for everybody in a same way and most significant factors for
individual are self-esteem, self-respect, communication and finance. He also stressed that
planning was the first step for success. In his speech he mainly focused on “Success journal”
which contains 4 chapters for their own success. First chapter- Writing one’s dreams in a
paper and believe in their dreams, that will be true on one day; Second chapter- Gratitude, to
be thankful for what we are and living, not to take things for granted, he asked to stop
complaining and criticizing; Third chapter- Give useful and good information to brain, start
spending 10 minutes daily for reading books, CEO talk, Ted talks etc. (asked to write down
the points that we liked in each ); Fourth chapter- It is each individual person and mindset of
how we handle the problem. (Identifying the problem means 80% solution)
He discussed about 6 pillars of life emphasizing on mental health, physical health,
family, finance, social responsibility and God. The guest shared some useful examples and
stories including the speeches of Dr.A.P.J.Abdul Kalam. He also discussed about the
significance of stock market in future and its contribution towards the country. He explained
about wonder drug and RAA (Read Ask Action). Last he told that “implementation is a key
for success”. Followed by Q&A session, Overall the session was motivating and enthusiastic.
Ms. Keerthiga , Student coordinator of II MBA delivered vote of thanks and then ended with
National Anthem.